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Values are a part of us. They highlight what we stand for. Values guide our behavior, providing us with a personal code of conduct.
When we honor our personal core values consistently,...
Knowing your personal values changes your behavior.
For instance: When you value health, you don’t have to wrestle with managing impulse control as much. If you know a particular food or activity isn’t good for your body, you don’t want it.
... are there to guide behavior and choice.
Get them right and you'll be swift and focused in your decision-making, with clear direction.
Get them wrong...
Your greatest personal asset is the way that you are known to others through both your personal and business ethics. It is your personal reputation for keeping your word and fulfilling your commitments.
Your core values, business ethics, and leadership qualities precede you and affect all your interactions with others and they can be improved as they are acquired.