How to Convince Someone When Facts Fail - Deepstash
How to Convince Someone When Facts Fail

How to Convince Someone When Facts Fail

Curated from: scientificamerican.com

Ideas, facts & insights covering these topics:

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Power of belief over evidence

Power of belief over evidence

Power of belief over evidence




It's the result of two factors:

• cognitive dissonance:the uncomfortable tension that comes from holding two conflicting thoughts simultaneously.

• the backfire effect: whencorrections actually increase misperceptions among the group in question.







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