CASE STUDY- Zomato: An Indian Startup acquiring the world
Curated from: dsim.in
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THE GROWTH OF ZOMATO , A FOOD DELIVERY COMPANY
- Number of listed restaurants: in 2008 it was 4000 restaurants which increase to 94000 in 2013 and currently 384,100 in Q1 of 2015.
- Monthly visitors of Zomato increases to 35 million in 2014 which was 11 million in 2013 and 0.015 million in 2008.
- Yearly revenue of Zomato in 2008 was 0.06 crores which increased to 11.3 crores in 2013.
- Spread in 21 countries worldwide.
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ZOMATO strategy
Strategy of Zomato: Zomato works with keen interest on various strategies to achieve their goal. It includes
- Financial strategy: To increase their fund and revenue
- Marketing strategy: To tap their customers from across the globe
- Growth strategy: To grow continuously and increase their customers and page traffic
- Globalization strategy: To expand themselves across the whole globe as a leading service provider
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ZOMATO marketing strategy
Marketing Strategy
- Featured and user friendly website
- Global mobile app
- Focusing on digital marketing channels for potential customers
- Acquire the competitors: To be the largest resource in food supply market, Zomato bought urbanspoon for $52 million to enter US, Canada and Australia
- Simpler review and rating system
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5 reads
Marketing Strategy
- Featured and user friendly website
- Global mobile app
- Focusing on digital marketing channels for potential customers
- Acquire the competitors: To be the largest resource in food supply market, Zomato bought urbanspoon for $52 million to enter US, Canada and Australia
- Simpler review and rating system
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4 reads
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