Are there too many streaming services? 56% of connected device users are overwhelmed
More than half of the surveyed customers are overwhelmed by the number of online streaming services scrambling for their attention.
The trend of cord-cutting, where consumers removed cable/pay-TV and opted for online streaming content, has been replaced by cord-stacking, where both pay-TV and streaming services are used.
Most respondents of the survey wish that there were more free ad-supported streaming services to keep their costs down.
Keep your friends close and your enemies closer!
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