1. Asking why influences behavior and inspires others to action2. It explains your purpose and the reason you exist and behave as you do3. Your why makes you unique as it is something that is innate with you and and it cannot be fulfilled by someone else but you.Knowing this, you gain a sense of purpose, confidence and accountability to actually do what you do.

Why it is important to know your why

Draws on real-life stories and figures, including Martin Luther King, Jr. and Steve Jobs, to examine the qualities a good leader requires in order to inspire and motivate people.

Draws on real-life stories and figures, including Martin Luther King, Jr. and Steve Jobs, to examine the qualities a good leader requires in order to inspire and motivate people.

books

Books

The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.   START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?   People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.    START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Simon Oliver Sinek is a British-born American author and inspirational speaker. He is the author of five books, including Start With Why and The Infinite Game.

Simon Sinek

Start with Why

Draws on real-life stories and figures, including Martin Luther King, Jr. and Steve Jobs, to examine the qualities a good leader requires in order to inspire and motivate people.

Eurika Ad's Key Ideas from Start with why
by Simon Sinek

Why it is important to know your why

Eurika Ad's ideas are part of this journey:

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Different Perspectives Curated by Others from Start with why

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Eurika Ad's Key Ideas from Start with whyby Simon Sinek

Why it is important to know your why

Eurika Ad's ideas are part of this journey:

Related collections

Different Perspectives Curated by Others from Start with why

Discover Key Ideas from Books on Similar Topics

Eurika Ad's Key Ideas from Start with why
by Simon Sinek