The reason we have “attention” is to solve one of the brain’s big problems: There is far more information in our environment (and in our own minds!) than the brain can fully process. Without a way to filter, the relentless sensory input would leave us overloaded, incapable of functioning effectively. The attention system is like a flashlight. It allows us to select and direct our brain’s computational resources to a smaller subset of the information. We can narrow our sights onto our conversation partner and boost her voice in a crowded room while dimming down other sights and sounds.



10 Ways Your Brain Reacts to Uncertain Times

Volatility. Uncertainty. Complexity. Ambiguity(shorthanded to “VUCA”) describe the type of high-stress, high-demand scenarios that can rapidly degrade one of our most powerful and influential brain systems: our attention .

Your attention system is complex and multifaceted, but the more you know about how it works,how to protect it the more you will be able to navigate VOCALS events - that will serve you not only through this crisis, but for the rest of your life.


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