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The Shock Cycle: Dealing With Bad News
- You don’t see bad news (events are still small and aren't reported).
- You ignore the bad news because even once it’s reported it’s easy to dismiss if you’re not familiar with it.
- You deny the bad news because it's more comforting than admitting they’re about to hurt you.
- You panic at the bad news when you realize the threat is real.
- You accept the bad news and adapt to the new reality.
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The Shock Cycle: Dealing With Good News
- After accepting the bad news, you don't really see good news anymore or you ignore them altogether because you are nervous to report optimism in times of crisis.
- You then deny good news, because you think good news must be wrong or out of context.
- You realize you missed the good news, but only looking back and can’t believe how clear the signs of improvement were.
- You now accept the good news, realizing that risk has receded and you can once again enjoy the fruits of progress.
- You abandon your attachment to bad news as good news dominates the media and optimism becomes socially acceptable again.
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