Follow these amazing exercises to learn copywriting for free1. Mental Ad Rewriting2. Build Your Own Swipe File3. State The Benefits, Not The Features,4. Trim Trim, Trim5. Copying Famous Ads6. Push The Boundaries A Bit

How to learn one of the most High-paying skills - copywriting

Professional Guidelines to learn copywriting from scratch. Easy step-by-step methods to get a High-converting sales copy.

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Before Learning Copywriting, you should be clear with the meaning of the term copywriting.

Copywriting is the art of persuasive writing with the intent of driving action .

In Business language, it is “Writing with a specific call to action that makes people open their wallet and Buy”

Copywriting is one of the most in-demand skills of all time. A great copy can increase companies’ conversions up to 500 times.

Copywriting helps make announcements, pamphlets, lists, jingle verses, magazine and paper promotions, direct mail advertisements and other post-office-based mail, contents for TV or radio plugs, slogans, white papers, web-based media posts, and other showcasing correspondences.

No matters if you are a huge Multinational, or a small local firm, you need to advertise. And if you are advertising, you need a great copy.

“Nobody counts the number of ads you run; they just remember the impression you make.”

Copywriting is not just about running ads, it’s about how well we know our target audience to drop a permanent impression in his mind and making our product fits his needs and desires. NOw how to learn copywriting from scratch-

Step one for writing an ideal copy is to know to whom you are writing to?

Once you had a crystal clear picture of your target prospect in your mind you can write for it better-

How well you should know your audience?

The answer is – You have to create a realistic Customer Avatar of your prospect

After knowing who you are selling to.

The next step is to know what you are selling?

Knowing your product means that one unique benefit that differentiates your product from all others.

Not all time you will be provided with a unique benefit of your product, sometimes will have to find one.

If you are unable to find the unique benefit of your product, here is a hack for you –

Call any of your previous customers and them “Why they brought your product”, “What problem did your product solve for them”.

Asking these questions to 4-5 of you will give you the answer to the unique benefit of your product.

When you are writing to sell, you need to keep these rules in mind –

<ol><li>People Don’t like to be sold. </li> </ol>

2. People buy for emotion. not for a rational reason.

3. Once Sold, people need to satisfy their emotions.

There is a very famous quote in Selling that says “Don’t sell them your product, sell them the emotion, and justify that emotion with logic”

Features are raw facts. Benefits show the reader what’s in it for him.

Benefits keep readers moving through your copy and increase reader interest in your product.

Benefits create psychological links between his desire & your product or service.

When your prospect becomes emotionally attached to the product he will buy it.

The stronger the emotion is, the quicker the prospect will buy.

Let’s differentiate Features and benefits with an example-

Feature – Snapdragon processor with 5000 mah battery.

Benefits – Can play continues for 5 hours as it has a longer battery backup

Headline hit your prospect emotionally.

Headline decides whether the prospect is going to read further or skip through your copy.

Your headline should be attention-grabbing and should generate curiosity in your prospect’s mind.

20 Attention-Grabbing Words and Phrases that supercharge any headline –

<ul><li>Discover </li><li>Save </li><li>At Least </li><li>Guarantee </li><li>Easy </li><li>Results </li><li>It’s Here </li><li>Introducing </li><li>Free </li><li>Bargain </li><li>Last Chance </li><li>Quick </li><li>New </li><li>How To </li><li>Why </li><li>Sale </li><li>Proven </li><li>Just Arrived </li><li>Announcing </li><li>Now </li> </ul>

This is one of the biggest mistakes a copywriter would make, which is not to be very clear with the message.

Writing tough jargon and words people cannot easily relate with can prove really harmful for your sales copy.

Write your sales copy in such a way that an 8-year-old kid should be able to understand it.

Using very simple and clear language is a must in a sales copy.

Your copy should have a call-to-action at the end.

Now make sure that you do not add more than one call-to-action, this confuses the reader.

your copy should have one crystal clear call to action in order to make the reader take action.

“Good Marketing makes the company look smart.

Great Marketing makes the customer look  smart”

Copywriting Exercises to Enhance your Skills

If you are a beginner Copywriter and want to improve your copy then you are at the right place as I’m going to show you some of the copywriting exercises you can practice daily.

When you want to learn copywriting from scratch these are the best exercises you can start with.

By practicing these exercising you can learn copywriting for free.

Whenever you see an ad and you think to yourself “how can I make this ad better”.

So let’s say you’re driving and you see McDonald Billboard, and it says, think big and there’s a picture of a Big Mac.

Well, in your head, you should think, how would I make this billboard better, maybe I would say, think big, get a Big Mac at McDonald’s in two miles, that is a mental ad rewrite, I would do this all the time and that SkyMall magazine rubber style on the plains, you would see something they would describe it like an automatic dog waterfall that would say,

How can I make this better?

And I would just mentally think like, what can I add that would make someone want to buy this, you could do this with Google AdWords and Facebook ads, Instagram ads just thinking mentally how you would make something better anytime you see a magazine advertisement, what could they add in there, or subtract that would make you buy that product or be more interested in that product that has mental ad rewriting and you could do it anywhere, anytime, you don’t have a copywriting

A swipe file is a folder you keep cool advertisements for cool pieces of copy in digital, it could be physical, it doesn’t really matter.

I have a swipe file on my desktop computer. So anytime I see an ad that is completely different or something I think is really cool.

I take a screenshot of it and drag it into my swipe file folder. I also keep a swipe file folder on my phone, and nowadays is pretty important because most people are browsing the web, with their phone, therefore a lot of ads are calling the phone.

So I just hit the screenshot button it save it to a folder called swipe file.

Now, what is supposed to go in a swipe file ?

Things that make you click on it, I save things that make me sign up very well, I save things that make me laugh.

And I also save things that make me go, Well, like meetup I just learned something new from this advertising that’s pretty cool.

3. State the Benefits, not the Features  ,

Now there’s a lot of talk about benefits vs features .

Let’s understand this with an example,

In an ad for a new gaming phone, if you write “it has snapdragon 365”, then you are stating a feature.

But would make the customer buy the product, is if you write “you can play 8 hours continuous”, and that’s a benefit.

The customer doesn’t want to know the features of the product, he wants to know how that feature can benefit him.

The complete goal of copywriting is to take information from one rate and transmit it to a bunch of other brains.

The point of copywriting is not to hit a certain lens or article. The point is not to be all fancy information from one brain to another. And therefore, if we can make that information shorter and more concise, even better.

My favorite quote from Joe Sugarman is “long copy is okay, a long-winded copy is not okay”.

So it’s time to take some longer than copy and make it into a very tricky and concise thing.

So if you want to learn to write like someone, let’s say you want to learn to write like Warren Buffett, guess what, There’s a really easy way to do it.

You take Warren Buffett’s writings may be his members to shareholders, and you’ve basically started copying it down on a piece of paper, it’s best to handwrite this so you get the visceral feeling, but you can also type it into one.

So basically you just copy exactly everything he says. And what you’re going to notice is how he uses punctuation, you know, how he spaces his words, how he uses periods when he enters a paragraph to add a little bit of space.

When you use bullet points, how he talks.

You’re gonna learn all these things and start thinking up the buffet way of writing, by just copying what he wrote.

At the beginning of my copywriting career, this was something I did very, very frequently, I would take famous ads and start writing them the exact same way.

Now if you start writing like them just to see how they wrote one of the things and you will notice that the sentences copywriters use are very short.

You will notice a lot of these advertisements use relatively short sentences that were very easy to understand and are very punchy.

Such as. Just Do It, Think Different

So a lot of people play, way too safe when it comes to writing an article, and what does that mean safe is generally boring, and you’re trying to keep a world full of attention field grabbing things you’ve got to spice it up a bit.

So let’s dive in. Version one, if you have a boring title of the article in marketing, you need to convey your point across to the desired target.

You need to ensure your message is targeted and differentiated from the rest of the crowd.

Discover 6 Steps To Learn Copywriting From Scratch | TheSalesPen.com

How to learn one of the most High-paying skills - copywriting

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