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Zoom
As a verb, âto zoomâ means to move very quickly, particularly while making a humming or buzzing sound. In this form it was coined onomatopoeically in the 19th century, but it now has a new meaning owed to the videoconferencing corporation of that name, founded in 2011 but unknown to most till recently: shall I Zoom you? Can we Zoom? As an exclamation, says the OED, âzoom!â âfrequently used to express a sudden swift movement or (figurative) a rapid change, as a sudden rise or fall in fortunesâ, which is after all quite appropriate for these times, as well as for Zoomâs own stock price.
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The word âalertâ comes from the Italian âallâertaâ, literally âat a high placeâ, describing a military watch or guard duty. The UK governmentâs advice to âstay alertâ in order to âcontrol the virusâ therefore implied that it would be easier to spot an invisible microbe if one were standing on a hill. Perhaps the underlying motivation for this much-ridiculed slogan was that it set the rhetorical scene for future spikes in deaths to be blamed on the people themselves. Did you die of Covid-19? Too bad: you werenât alert enough. Survival of the fittest, and all that.
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