Marketing News in Brief — 9th April

1. After launching its Creator Accelerator Program last month, hoping to keep top users on the app, Clubhouse has now launched its first direct payment process , which will enable users to transfer funds to their favorite hosts.
2. Currently only selected hosts can accept payments, but the app is planning to open this up further in the future.

1. Good news for accessibility and better usage on TikTok.
2. The platform has added a new auto-captions option for videos, enabling creators to switch on automated text overlays for their uploads, improving accessibility in the app in one simple click.

1. LinkedIn is fast becoming the new platform to watch with a new wave of influencers, with more and more professionals populating the space.
2. The platform has published a new, 50-page guide on how to establish a thought leadership and growth strategy online.

1. In a very interesting turn of events, Pinterest has launched its first ever B2B ad campaign, which aims to highlight opportunities for marketers.
2. The new ‘Be Their Next’ campaign focuses on the differentiating factors of Pinterest versus other social apps, and prompts brands to get engaged in that chain to connect with its audience.

1. The creator economy keeps on growing.
2. Pinterest has announced its Creator Fund, allocating for the first time money to support creators on the platform, while it’s also launching a new ‘Creator Code’ initiative, which aims to encourage positive interaction on Pinterest.

Facebook’s experimental NPE team has released a beta test of ‘Hotline ’, a web-based app that incorporates the engagement features of Clubhouse with more visual and text tools, including optional video streaming for hosts and speakers.

The new Wellness Hub is the latest in TikTok’s broader efforts to provide a more positive and beneficial atmosphere for users, with several mental and physical health resources now available within the app.