Types of Marketing Strategies & Tactics to Grow Your Business - Deepstash
How To Build A Company

Learn more about marketingandsales with this collection

How to prioritize tasks effectively

How to manage your time efficiently

How to reduce stress and anxiety

How To Build A Company

Discover 115 similar ideas in

It takes just

15 mins to read

Marketing Strategy Definition

Marketing Strategy Definition

Different types of marketing strategies are designed to achieve different goals. 

  • You can use your marketing strategy to target consumers at different stages in the sales funnel. 
  • You can use the metrics you generate from these strategies to pin down your customer buying journeys.


3K reads

Employee Marketing

Many companies use employee discounts as part of their benefits packages. You want to build a stable of engaged employees who don't just show up for their paychecks, but who come to work ready to promote the business. You need your workforce to help promote your brand.


2.1K reads

Business-to-Consumer (B2C)

Business-to-Consumer (B2C)

B2C marketing refers to a marketing strategy that’s designed for a company that markets its products or services directly to consumers.

They can operate online, in brick-and-mortar stores, or both.


2.07K reads

Business-to-Business (B2B)

B2B marketing occurs when one business markets its products or services to another business or organization.

 You have to identify the Decision-Makers and figure out how to gain Buy-In from C-Level leadership.


2.82K reads

Cause Marketing

A cause marketing strategy requires a partnership that benefits both parties.

You could create online courses on spiritual topics. You could partner with a church or other religious organization and donate a portion of your profits to that cause. You could invite customers to add a donation amount to their purchases.


1.59K reads

Direct Selling

In-home demonstrations are one example of direct selling. 

Companies like Amway, Avon, and Mary Kay have built their entire businesses around direct selling. You need excellent sales skills as well as a gregarious, extroverted personality.


1.76K reads

Co-Branding and Affinity Marketing

Co-branding or affinity marketing refers to a partnership between two organizations that have common interests and audiences.

You could partner with another Kajabi entrepreneur and create a course together. You might experience increased sales because you’re pooling your audiences.


1.42K reads

Earned Media/PR

Branded media is media that your company produces for the purposes of informing, entertaining, and engaging your audiences. Earned media, on the other hand, is free exposure, typically via public relations. 

You don’t have to pay for or create the media, which means that you don’t have to deplete any of your own resources.


1.23K reads

Point-of-Purchase Marketing (POP)

A point of purchase (or point of sale) marketing strategy involves upselling to the customer near the place where he or she makes a purchase.

In a retail store, for example, you might have noticed that small items are arranged on or near the counters. You might have experienced a Cashier who has tried to Upsell you on another product.


1.13K reads

Internet Marketing

Any marketing that you conduct over the Internet can be considered an Internet marketing strategy. You need a specific strategy if you want to grow your business. 

An Internet marketing strategy should also cover Metrics that you might collect from your efforts. Connecting Google Analytics to your Kajabi Website allows you to view Metrics like bounce rates, traffic data, and more.


1.12K reads

Paid Media Advertising

Paid media advertising can take many forms: 

  • Paid social 
  • Paid search 
  • Display advertising 
  • Television and radio commercials 
  • Billboards 
  • Print ads 


1.21K reads

Word-of-Mouth Advertising

It’s easier than ever to generate word-of-mouth advertising because it no longer depends on people speaking to one another face to face. 

You might get word-of-mouth advertising when a customer mentions your online course on social media or writes a blog post about it. 


962 reads

Social Networks And Viral Marketing

There are a few ways in which you can improve your chances of creating a piece of viral content: 

  • Use lots of visual imagery, such as photos and video. 
  • Piggyback on a trending or popular subject. 
  • Build your audience first, then release the content. 
  • Ask your followers to share the content. 
  • Offer something that’s more educational, inspiring, or entertaining than anything your 
  • competitors have produced. 
  • Provide an incentive for sharing the content. 


918 reads


In business and marketing, storytelling allows you to reach your audience on an emotional level. You can tell your brand story, a personal story, or the story of one of your customers.


944 reads

Contest Marketing

Everyone loves a good contest. This type of marketing works particularly well on social media platforms, such as Instagram and Facebook, but you can also run contests on your Kajabi blog or other online properties. 


1.01K reads

Networking Events

Networking Events

Networking events offer the ideal environment for reaching people.

If you teach courses on personal development, a technology networking event might not offer the best fit. Always bring plenty of literature to hand out. Keep your elevator pitch short and simple, and look for ways to help other people before you ask them to buy something for you.


740 reads

Search Engine Marketing

When you create content, you want it to appear in the search engines. Through search engine optimization (SEO), you can generate massive ROI through search engine marketing (SEM).

Think of SEM as a challenge to drive your content into the top few listings in the search engine results pages (SERPs). Creating unique, value- and data-driven content can help you generate backlinks to your work and make your content more appealing to the search engines.


698 reads

Social Media Marketing

Some experts call social media the new blog. People are posting value-rich content on social media, driving traffic to their sales and landing pages while building brand awareness and creating relationships with their audience members.


732 reads

Search Engine Optimization

SEO covers things like meta tags, keyword selection and optimization, and more.

When it comes to keywords, you have plenty of options. Latent semantic indexing (LSI) keywords can help your content become more contextually relevant to both users and search engines. LSI keywords are phrases that relate to your primary keyword


644 reads

Content Marketing

A content marketing strategy involves any type of content that you publish online, from your landing pages and blog posts to your social media accounts.

It’s an extremely effective strategy because it drives organic traffic from the search engines and converts visitors into loyal followers. 


900 reads

Inbound Marketing

Inbound marketing refers to any marketing activity that attracts leads to your business like a magnet.

Instead of running a television commercial or developing a blind PPC campaign, you start an Email list.


736 reads

Outbound Marketing

Outbound Marketing

Inbound marketing offers many advantages, but companies still use outbound marketing to great success.

Direct mail, for instance, might get read as often as Email, but you must develop a list of qualified prospects.


804 reads

Email Campaigns

Email campaigns keep you directly tied to your audience. Use them to segment your audience, as described above, and use opt-in forms on your Kajabi website to allow users to sign up. 

You can send emails that contain educational content, information about sales, discounts, coupon codes, and more. 


627 reads


Think of your customer’s journey as a series of touchpoints. Each will be unique depending on how your customer found out about you and the steps necessary to convert him or her. Touchpoint marketing involves analyzing the touchpoints that your customers hit most frequently so you can optimize them.


583 reads



Your brand encompasses physical manifestations of your business as well as your company culture, voice, tone, and structure. Use your answer to define every aspect of your brand.


646 reads

Agile Marketing

Agile marketing is a set of core values and belief systems that drive a company’s marketing strategy.

It favors lots of small experiments, consistent feedback from customers, rapid iteration, and data and analytics. 


1.32K reads

Affiliate Marketing

If you want to gain more customers quickly, consider setting up an affiliate marketing company.

Your affiliates earn commissions on every sale that they generate for your business. In most cases, each affiliate gets a unique link to your product page. 


910 reads

Article Marketing

Similar to content marketing, article marketing refers specifically to writing articles based around your business’s core purpose and industry

You can publish these articles on your own website, guest-post them on relevant industry blogs, or use them as lead magnets to attract email signups. 


750 reads

Augmented Reality Marketing

An augmented reality marketing strategy brings the third dimension into your marketing efforts

It’s likely a more expensive option than other types of marketing strategies on this list, but it’s also a forward-thinking option. 


705 reads

Behavioral Marketing

Behavioral marketing takes advantage of that data to tailor marketing messages to specific consumers.

Using cookies, IP addresses, web histories, and more information, behavioral marketing allows you to ensure that each customer sees the right message at the right time. 


949 reads

Transactional Marketing

Unlike relationship marketing, which focuses on customer retention, transactional marketing attempts to make the most of each individual transaction. 

In other words, it attempts to convince the user to spend more during each transaction by offering other products, placing ads in conspicuous places, and providing incentives for upsells. 


950 reads

Guest Posting

When you write a guest post for someone else’s blog, he or she will usually allow you to include a call to action (CTA) at the end of the post. 

You can include a link back to the sales page that would most appeal to that blog’s audience. It’s a great way to briefly hijack someone else’s platform to gain more eyes for your own content and digital products. 


540 reads

Influencer Marketing

While guest posting allows you to create content for someone else’s audience, influencer marketing results in original content by a blogger or social media personality who recommends your digital products to his or her audience.

 In most cases, you must pay the influencer for this service, but you can also give away free products and create other arrangements, depending on the influencer’s terms. 


776 reads



Administrator for charities/voluntary organisations


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates