Types of Marketing Strategies & Tactics to Grow Your Business - Deepstash

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Marketing Strategy Definition

Marketing Strategy Definition

Different types of marketing strategies are designed to achieve different goals. 

  • You can use your marketing strategy to target consumers at different stages in the sales funnel. 
  • You can use the metrics you generate from these strategies to pin down your customer buying journeys.

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Employee Marketing

Many companies use employee discounts as part of their benefits packages. You want to build a stable of engaged employees who don't just show up for their paychecks, but who come to work ready to promote the business. You need your workforce to help promote your brand.

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Business-to-Consumer (B2C)

Business-to-Consumer (B2C)

B2C marketing refers to a marketing strategy that’s designed for a company that markets its products or services directly to consumers.

They can operate online, in brick-and-mortar stores, or both.

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Business-to-Business (B2B)

B2B marketing occurs when one business markets its products or services to another business or organization.

 You have to identify the Decision-Makers and figure out how to gain Buy-In from C-Level leadership.

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Cause Marketing

A cause marketing strategy requires a partnership that benefits both parties.

You could create online courses on spiritual topics. You could partner with a church or other religious organization and donate a portion of your profits to that cause. You could invite customers to add a donation amount to their purchases.

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Direct Selling

In-home demonstrations are one example of direct selling. 

Companies like Amway, Avon, and Mary Kay have built their entire businesses around direct selling. You need excellent sales skills as well as a gregarious, extroverted personality.

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Co-Branding and Affinity Marketing

Co-branding or affinity marketing refers to a partnership between two organizations that have common interests and audiences.

You could partner with another Kajabi entrepreneur and create a course together. You might experience increased sales because you’re pooling your audiences.

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Earned Media/PR

Branded media is media that your company produces for the purposes of informing, entertaining, and engaging your audiences. Earned media, on the other hand, is free exposure, typically via public relations. 

You don’t have to pay for or create the media, which means that you don’t have to deplete any of your own resources.

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Point-of-Purchase Marketing (POP)

A point of purchase (or point of sale) marketing strategy involves upselling to the customer near the place where he or she makes a purchase.

In a retail store, for example, you might have noticed that small items are arranged on or near the counters. You might have experienced a Cashier who has tried to Upsell you on another product.

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Internet Marketing

Any marketing that you conduct over the Internet can be considered an Internet marketing strategy. You need a specific strategy if you want to grow your business. 

An Internet marketing strategy should also cover Metrics that you might collect from your efforts. Connecting Google Analytics to your Kajabi Website allows you to view Metrics like bounce rates, traffic data, and more.

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Paid Media Advertising

Paid media advertising can take many forms: 

  • Paid social 
  • Paid search 
  • Display advertising 
  • Television and radio commercials 
  • Billboards 
  • Print ads 

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Word-of-Mouth Advertising

It’s easier than ever to generate word-of-mouth advertising because it no longer depends on people speaking to one another face to face. 

You might get word-of-mouth advertising when a customer mentions your online course on social media or writes a blog post about it. 

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Social Networks And Viral Marketing

There are a few ways in which you can improve your chances of creating a piece of viral content: 

  • Use lots of visual imagery, such as photos and video. 
  • Piggyback on a trending or popular subject. 
  • Build your audience first, then release the content. 
  • Ask your followers to share the content. 
  • Offer something that’s more educational, inspiring, or entertaining than anything your 
  • competitors have produced. 
  • Provide an incentive for sharing the content. 

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Storytelling

In business and marketing, storytelling allows you to reach your audience on an emotional level. You can tell your brand story, a personal story, or the story of one of your customers.

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Contest Marketing

Everyone loves a good contest. This type of marketing works particularly well on social media platforms, such as Instagram and Facebook, but you can also run contests on your Kajabi blog or other online properties. 

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Networking Events

Networking Events

Networking events offer the ideal environment for reaching people.

If you teach courses on personal development, a technology networking event might not offer the best fit. Always bring plenty of literature to hand out. Keep your elevator pitch short and simple, and look for ways to help other people before you ask them to buy something for you.

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Search Engine Marketing

When you create content, you want it to appear in the search engines. Through search engine optimization (SEO), you can generate massive ROI through search engine marketing (SEM).

Think of SEM as a challenge to drive your content into the top few listings in the search engine results pages (SERPs). Creating unique, value- and data-driven content can help you generate backlinks to your work and make your content more appealing to the search engines.

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Social Media Marketing

Some experts call social media the new blog. People are posting value-rich content on social media, driving traffic to their sales and landing pages while building brand awareness and creating relationships with their audience members.

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Search Engine Optimization

SEO covers things like meta tags, keyword selection and optimization, and more.

When it comes to keywords, you have plenty of options. Latent semantic indexing (LSI) keywords can help your content become more contextually relevant to both users and search engines. LSI keywords are phrases that relate to your primary keyword

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Content Marketing

A content marketing strategy involves any type of content that you publish online, from your landing pages and blog posts to your social media accounts.

It’s an extremely effective strategy because it drives organic traffic from the search engines and converts visitors into loyal followers. 

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Inbound Marketing

Inbound marketing refers to any marketing activity that attracts leads to your business like a magnet.

Instead of running a television commercial or developing a blind PPC campaign, you start an Email list.

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Outbound Marketing

Outbound Marketing

Inbound marketing offers many advantages, but companies still use outbound marketing to great success.

Direct mail, for instance, might get read as often as Email, but you must develop a list of qualified prospects.

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Email Campaigns

Email campaigns keep you directly tied to your audience. Use them to segment your audience, as described above, and use opt-in forms on your Kajabi website to allow users to sign up. 

You can send emails that contain educational content, information about sales, discounts, coupon codes, and more. 

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Touchpoints

Think of your customer’s journey as a series of touchpoints. Each will be unique depending on how your customer found out about you and the steps necessary to convert him or her. Touchpoint marketing involves analyzing the touchpoints that your customers hit most frequently so you can optimize them.

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Branding

Branding

Your brand encompasses physical manifestations of your business as well as your company culture, voice, tone, and structure. Use your answer to define every aspect of your brand.

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Agile Marketing

Agile marketing is a set of core values and belief systems that drive a company’s marketing strategy.

It favors lots of small experiments, consistent feedback from customers, rapid iteration, and data and analytics. 

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Affiliate Marketing

If you want to gain more customers quickly, consider setting up an affiliate marketing company.

Your affiliates earn commissions on every sale that they generate for your business. In most cases, each affiliate gets a unique link to your product page. 

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Article Marketing

Similar to content marketing, article marketing refers specifically to writing articles based around your business’s core purpose and industry

You can publish these articles on your own website, guest-post them on relevant industry blogs, or use them as lead magnets to attract email signups. 

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Augmented Reality Marketing

An augmented reality marketing strategy brings the third dimension into your marketing efforts

It’s likely a more expensive option than other types of marketing strategies on this list, but it’s also a forward-thinking option. 

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Behavioral Marketing

Behavioral marketing takes advantage of that data to tailor marketing messages to specific consumers.

Using cookies, IP addresses, web histories, and more information, behavioral marketing allows you to ensure that each customer sees the right message at the right time. 

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Transactional Marketing

Unlike relationship marketing, which focuses on customer retention, transactional marketing attempts to make the most of each individual transaction. 

In other words, it attempts to convince the user to spend more during each transaction by offering other products, placing ads in conspicuous places, and providing incentives for upsells. 

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Guest Posting

When you write a guest post for someone else’s blog, he or she will usually allow you to include a call to action (CTA) at the end of the post. 

You can include a link back to the sales page that would most appeal to that blog’s audience. It’s a great way to briefly hijack someone else’s platform to gain more eyes for your own content and digital products. 

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Influencer Marketing

While guest posting allows you to create content for someone else’s audience, influencer marketing results in original content by a blogger or social media personality who recommends your digital products to his or her audience.

 In most cases, you must pay the influencer for this service, but you can also give away free products and create other arrangements, depending on the influencer’s terms. 

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Administrator for charities/voluntary organisations

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