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Shoe Dog Summary
About Shoe Dog Book
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed 50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed 8,000 his first year. Today, Nike's annual sales top 30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
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Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
“Life is growth. You grow or you die.”
PHIL KNIGHT
402
Chase A Calling, Not A Career
- As Nike was a growing company, Knight made almost no profit, his business struggled, and faced bankruptcy many times.
- He had an MBA from Stanford University and left a full-time career as an accountant to sell shoes.
- He had to follow his passion – his calling. He felt it was important that the work he spent his life on needed to feel meaningful, purposeful, and creative.
365
Pursue Your “Crazy Idea”
- In the early 1960s, the athletic shoe industry was dominated by German companies Adidas and Puma.
- Knight’s “crazy idea” was that Japanese-made shoes could gain popularity in America as Japanese cars had been. He pursued his idea, and eventually found great success.
345
Business school
"The world has been forged on the basis of crazy ideas."
Sometimes, we take for granted that things are as they are and can no longer change.
However, if we double-click, we see that everything around us started from an idea.
21
Business growth
"Business is growth. Either you grow or you die".
This applies not only to your business, but also to your personal life.
It is better to be constant moving forward, than to make big leaps once.
24
A Task Clear The Mind
We get paralyzed in thinking and rethinking things, but when we put ourselves into action the strategy becomes clear.
Get moving.
24
Don't tell people how to do things, tell them what to do and let them surprise you with their results
PHIL KNIGHT
42
The cowards never started and the weak died along the way.
PHIL KNIGHT
33
A inspiring story from an inspiring man and his company - Nike
“Life is growth. You grow or you die.”
- PHIL KNIGHT
15
Life is GROWTH
Phil believed in the power of learning. Learning can take many forms :
• Reading
• Traveling
• Study
What is important is that you are constantly improving and that goes for life in general and in your profession.
GROWTH, GROWTH, GROWTH !!!
14
Chase Your Purpose
Phil pursued his calling in making athletes better by providing them with the best performance equipment they'll need.
As an athlete himself he had a passion for sports which he believes was his purpose- a life of meaning and creativity.
YOUR WHY WILL TRUMP ANYHOW!!
12
Learn the exciting story behind the creation of Nike in 20 easy to read quote style ideas.
In 1962, Phil Knight, a recent Stanford graduate, embarked on a journey around the world. Inspired by a class project, he envisioned a business importing high-quality, low-cost running shoes from Japan to the United States
PHIL KNIGHT
9
Knight borrowed $50 from his father to start Blue Ribbon Sports. This company, which would eventually become Nike, began as a small operation selling Japanese running shoes from the trunk of his car.
PHIL KNIGHT
9
Knight’s trip to Japan led to a meeting with Mr. Onitsuka, the founder of Tiger shoes. Securing a distribution deal with Onitsuka was a pivotal moment that set the foundation for his burgeoning business.
PHIL KNIGHT
9
“The cowards never started, and the weak died along the way - That leaves us, ladies and gentlemen. Us.”
PHIL KNIGHT
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The single easiest way to find out how you feel about someone. Say goodbye
5
Life is growth. You grow or you die.
5
Life is growth. You grow or you die.
5
Life lesson from "Shoe Dog"
7 life lessons From "Shoe Dog" as QUOTES
- "Life is growth. You grow or you die."
- "The single easiest way to find out how you feel about someone. Say goodbye."
- "When you see only problems, you're not seeing clearly."
- "Beating the competition is relatively easy. Beating yourself is a never-ending commitment."
- "Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome."
- "Maybe the cure for any burnout, I thought, is to just work harder."
- "Good news travels fast. Bad news travels faster.
4
The only formula to be a billionaire is..
Lesson Of The Day
Billionaires achieved their billions not by planning to make billions. Their original aim are something bigger, the humanity itself. Since they are focusing to specific needs of many, the amounts received made the business billions.
5
To study the self, is to forget the self
ZEN MASTER DOGEN
2
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