3. Stability

Organisations face 3 types of challenges during a pandemic:

• Traditional Demand: The need to satisfy the same customer demand as before but with a modified approach. 
• Emergent Demand: The need to satisfy a new customer demand that emerged from t...

• Contrarianism isn’t an approach that will make you money all of the time. Much of the time there aren’t great market excesses to bet against.

• Even when an excess does develop, it’s important to remember that “overpriced” is incredibly diff erent from “going down tomorrow.”

• Marke...

Different types of assumptions can exist for an idea: 

• Desirability: Is the product wanted by users or has it been only mentioned once in a discussion? 
• Viability: Is the idea realistic for the business? Even the most desirable idea is not worth investing in if it is not profit...