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Customer Satisfaction

Customer Satisfaction

CSAT (customer satisfaction) is the metric a lot of businesses use to measure customer happiness. It works like this: you create a scale range and ask customers to rate their satisfaction with your business or its offering using the scale. 

110

675 reads

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Sales revenue

Sales revenue

Month-over-month or year-over-year sales results tell you:

  • How interested people are in purchasing your products 
  • If your marketing efforts are paying off
  • Your performance vs. your competitors’ performance

116

1.79K reads

Customer Engagement

Customer Engagement

You can measure this metric through customer feedback. Surveys, quizzes, and polls excel at helping you understand your customers’ likes and dislikes. Do they enjoy daily communication? Do they like promo...

115

679 reads

Customer Acquisition Costs

Customer Acquisition Costs

Are the expenses related to acquiring new customers.

Ideally, Customer Acquisition Costs should demonstrate that marketing and advertising are paying for themselves. If they aren’t, perhaps your methods of interacting with customers need upgrading. 

115

923 reads

Customer Churn

Customer Churn

The number of customers who cancel your service or stop buying your products over a set period of time. 

You can calculate your churn rate by taking the number of cancellations over a specific period and dividing it by the total num...

118

557 reads

CURATED FROM

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dianamdutica

in Tech👩🏻‍💻 with a passion for Business🦁 and Product Management📚

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Increase Customer Satisfaction Rate

A customer service video allows people to self-serve and find a better way to solve their problems. It makes them happy and they will give a good rate for your organization.

Once the customer satisfaction rate increases, your company will gain some benefits, such as:

...

Attitudinal Metrics

  1. Net Promoter Score (NPS) - On a scale of 0-10how willing they are to promote you to their network
  2. System Usability Scale (SUS)- one of the most popular questionnaires used to assess the usability of a product. It consists of 10 state...

Gather customer feedback

Engaged customers will provide feedback that can give a fresh perspective on the company and help improve customer satisfaction rates.

Use short questionnaires and surveys to ask questions that will offer the most precise answers. With short but detailed questionnaires, a c...

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