Reinforcing People’s Helpfulness
- Strong sense of in-group: the belief that the person in need is on your team makes us more helpful to them as we care about what happens to the in-group.
- Opportunity to reinforce the helper’s positive identity: people help more when they reflect on why it’s important to them to “be a benefactor to others.”
- Opportunity to see one’s own effectiveness: people want to see or know the impact of the help they have given or will give.
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