Reinforcing People’s Helpfulness

  • Strong sense of in-group: the belief that the person in need is on your team makes us more helpful to them as we care about what happens to the in-group. 
  • Opportunity to reinforce the helper’s positive identity: people help more when they reflect on why it’s important to them to “be a benefactor to others.” 
  • Opportunity to see one’s own effectiveness: people want to see or know the impact of the help they have given or will give. 

75 people saved this idea

Save it with our free app: