The People you need to Convince and Prioritize

Because of the current pandemic, companies have had to re-evaluate their purpose. This is to say that smart companies apply the smart generosity concept, according to which employees and stakeholders come before the shareholders. It is worth mentioning that the central part in all this goes to th...

Once the new virus will have passed and we will all have safely returned to our lives, it might be useful to bear in mind what this situation has taught us. Especially if you own a company, you might want to consider putting your employees first, stakeholders, customers, citizens and so on. And d...

Community marketing is the process of designing and implementing programs to engage the customer, company, and other groups in a mutually beneficial way.

Today's businesses attempt to grow their social media following but only consider half the picture. Instead of trying t...