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"Colors, like features, follow the changes of the emotions."
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Color preferences can sometimes make a statement about how we want other people to perceive us. Other factors such as age and gender can also influence the color choices we make.
The personality of the buyer can play an important role in color selection, but buyers are often heavily infl...
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While most perceptions of color are subjective, some color effects have universal meaning.
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Most psychologists view color therapy with skepticism and point out that the supposed effects of color are often grossly exaggerated. Also, one’s feelings about color are often deeply personal and rooted in their own experience or culture.
Much of the evidence in this emerging area is an...
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Emotions can be combined to form different feelings, much like colors can be mixed to create other shades.
The more basic emotions act something like building blocks. More complex, sometimes mixed emotions, are blendings of these more basic ones. For example, basic emotions such as joy and ...
While most perceptions of color are subjective, some color effects have universal meaning.
Basic emotions like anger, surprise, disgust, joy, fear and sadness are thought to be universal, and a naturally-occuring reflexive response to a given situation, event or circumstance.
New studies show that human emotions are far more nuanced, and just like primary colors produce thousand...
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