Ideas from books, articles & podcasts.
"Colors, like features, follow the changes of the emotions."
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While most perceptions of color are subjective, some color effects have universal meaning.
Color preferences can sometimes make a statement about how we want other people to perceive us. Other factors such as age and gender can also influence the color choices we make.
The personality of the buyer can play an important role in color selection, but buyers are often heavily infl...
Most psychologists view color therapy with skepticism and point out that the supposed effects of color are often grossly exaggerated. Also, one’s feelings about color are often deeply personal and rooted in their own experience or culture.
Much of the evidence in this emerging area is an...
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