They are words that fit your own interests that you can use to generate more conversation with. If you like to travel and someone starts to talk about going on vacation, you can latch on to "vacation" and use it to segue into stories or questions.
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It means finding common ground with the person you're talking to and showing that you understand their point of view. When you talk about things that the other person is interested in, they're more likely to be engaged in the conversation and to feel like you're on their side.
You can use them to guide the conversation in a way that leads a person to open up.
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