Marketers put a lot of emphasis on market segments, dicing up the populace and finding the percentage that will need or want the product. But if you get the process wrong, you can end up without any actual customers. 

To accurately segment the market, don’t focus so much on the attr...

Sometimes when another person has suffered a terrible experience, people make the mistake of blaming the victim for their circumstances. 

This is the reason why victims of crimes are often asked what they might have done differently to prevent the crime.

This tendency...

The advantages are:

• You immediately come across as agreeable and willing to listen. This can disarm them and make it easier for you to persuade them later on.
• You get to listen to what they say and look for weaknesses in their argument.
• See if they can ...