The Golden Circle - Deepstash
The Golden Circle

The Golden Circle

In Start with Why, Sinek introduces a new concept called The Golden Circle. The Golden Circle is formed of three parts: ‘Why,’ ‘How’ and ‘What.’

  1. What: The What of a company relates to the product that a company provides. The What of a company is the outer layer of the circle.
  2. How: The How of a company relates to the approaches a company adopts. Other terms used for the How of a company are the differentiating value proposition or a unique selling point.
  3. Why: It is the inner core of the golden circle- try to ask these -
  • Why does your company exist?
  • Why should anyone care?

1.19K

4.05K reads

CURATED FROM

IDEAS CURATED BY

ssuman24

A learner who loves to share wisdom on personal growth, happiness, and success on Deepstash. Topics include motivation, habits, goals, and mindset. Believes that everyone can achieve their dreams with the right attitude and action.

The idea is part of this collection:

The Startup Collection

Learn more about personaldevelopment with this collection

How to secure funding

How to market and sell your product or service

How to scale and grow your business

Related collections

Similar ideas to The Golden Circle

Simon Sinek’s Golden Circle

Simon Sinek’s Golden Circle

The Golden Circle is a narrative structure from Simon Sinek. His claim is   can be used as a guide to vastly improve every aspect of your business or organization—from leadership and hiring, to product development, sales, and marketing.

  • Why: Why the company exists (Why...

The Circle Of Life

The Circle Of Life

Finally, the “circle of life” can be used as a foundational template for implementing awareness into our daily life.

The circle of life consists of 3 concentric circles. The inner (green-coloured) core is the place where we feel safe, content and connected; the outer (red-coloured) ...

The hermeneutic circle

Interpreting a text doesn't happen out of context. The concept of the hermeneutic circle is to understand the whole by seeing how the parts interact with each other, and how they interact with the whole.

When we first read a text, we gain an initial understanding. As w...

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates