The Golden Circle - Deepstash
The Golden Circle

The Golden Circle

In Start with Why, Sinek introduces a new concept called The Golden Circle. The Golden Circle is formed of three parts: ‘Why,’ ‘How’ and ‘What.’

  1. What: The What of a company relates to the product that a company provides. The What of a company is the outer layer of the circle.
  2. How: The How of a company relates to the approaches a company adopts. Other terms used for the How of a company are the differentiating value proposition or a unique selling point.
  3. Why: It is the inner core of the golden circle- try to ask these -
  • Why does your company exist?
  • Why should anyone care?


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A learner who loves to share wisdom on personal growth, happiness, and success on Deepstash. Topics include motivation, habits, goals, and mindset. Believes that everyone can achieve their dreams with the right attitude and action.

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