Community-as-a-Service: A Business Model for the 21st Century - Deepstash
Community-as-a-Service: A Business Model for the 21st Century

Community-as-a-Service: A Business Model for the 21st Century

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Community-as-a-service is the phenomenon where access to a group of people is valuable enough that it can be considered a marketable product.

Every community-as-a-service comprises two elements: 

  1. A founder (or founders) who creates original content that a community can gather around 
  2. The community members who come for the original content, but stay for several reasons we’re about to explore  


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Value to community members

The value that community members derive from community-as-a-service type business can be broken down into:

  1. Learning from the content creator: the direct transfer of knowledge and skills from the creator of the community to the audience.
  2. Learning from the community: the opportunity to interact with like-minded people and exchange ideas in a peer-to-peer network.
  3. Building your network: providing valuable content to other community members with the goal of building your own community-as-a-service.


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Value to content creators

Content creators are unofficial leaders of communities. They provide value in two ways: 

  1. By sharing their knowledge and experience.
  2. By enabling and stimulating peer-to-peer sharing within the group.


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Pitfalls of community as a service

Utting a community together doesn’t automatically make money. Unless you have a plan in place for who you want in the community and how to delineate between free and paid content, you are not likely to find it worthwhile as a creator. 

Putting together a community by posting memes won’t do you much good if the final aim is to sell programming courses.


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