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Content strategy, on the other hand, is the foundation on which successful content marketing is built. Think of it as a map. If content marketing is the journey toward brand success, content strategy is the blueprint that directs it
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you write a lead magnet to grow the size of your email list. You compose emails to gain clicks to your website. You write blog posts to establish authority in your industry. All these pieces of content are created at the right time, set before the right audience, and then measured for success. Se...
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It is important to keep your long-term marketing strategy in mind. Track your successes & failures & steer your content strategy in different directions to appeal to your target audiences in other ways, adjust assets for better organic reach, & improve conversion rates.
Note what works & ex...
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