Content strategy, on the other hand, is the foundation on which successful content marketing is built. Think of it as a map. If content marketing is the journey toward brand success, content strategy is the blueprint that directs it
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It is important to keep your long-term marketing strategy in mind. Track your successes & failures & steer your content strategy in different directions to appeal to your target audiences in other ways, adjust assets for better organic reach, & improve conversion rates.
Note what works & ex...
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