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The importance of perseverance
How to embrace failure as a learning opportunity
The power of innovation and creativity
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Similar ideas to Possibility vs. necessity
JOBS-TO-BE-DONE is a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.
People who are driven by a need for power love to be in charge, and crave authority even more than monetary gains. They want to make impactful decisions, desiring to be revered and followed.
When we decide to lie, we privilege some other value over honesty. The value is often compassion, as people lie more about their feelings than about anything else.
Those who tell prosocial lies are often viewed as more trustworthy and more moral than are people who tell harsh truths...
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