Finding Your Targets - Deepstash
Finding Your Targets

Finding Your Targets

You have multiple options for identifying the people you want to connect with on LinkedIn. It could be your CRM, maybe using the search function on LinkedIn or setting up alerts on Google. 

With some of this you’ll have a company name rather than an individual, if that is the case, then search that company on LinkedIn and find the person you need.

You might store these names in a notes tool, in a spreadsheet, or maybe a CRM.

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MORE IDEAS FROM How I Built 2,200 Profitable Connections on LinkedIn

You have two avenues to understand your possible connections— their profile and their activity.

  • Take the time to read their profile, look for the things they talk about, the problems they solve and the things that interest them. This information will be critical in starting up a conversation.
  • If you look on anyone’s profile, you’ll see the activity section. Focus on the articles and posts tabs. If you can find articles they are the best place to start. This shows the person has put time and effort into this subject, so they will really appreciate anyone that comments on them.

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  1. DON’T send them a generic sales message as soon as you connect. It doesn’t work, it prevents long-term engagement and gets you a bad reputation.
  2. Talk to them.. Ask how they are. Comment on something you have seen that would be relevant to them.
  3. Offer to help. Don’t sell, offer free advice or value-added content. 
  4. Drip feed in what you do, learn about their success and pains and as you understand the areas you can help them with, start talking about them. Focus on the customer pains. No one cares about what your product does or what you offer, they care about themselves. 

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Start going through their activity and find appropriate posts to comment on. Your comments need to be good. No ‘awesome!’ or ‘thanks’ or ‘interesting’. You need to express an opinion and give them a chance to respond. 

The goal of commenting is for the person to become aware of you and it needs to be for a good reason. Try and be different but not weird.

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LinkedIn - Facts Introduction
  1. LinkedIn has over 660 million users across the globe. Meaning the platform is one of the top social networks today.
  2. LinkedIn has a potential to improve brand awareness, build your network, boost leads and conversions, increase revenue, and more.
  3. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.
  4. But the truth is, LinkedIn can be extremely powerful — especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve.

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Stats reveal that digital marketing needs LinkedIn

It contributes 46 percent of the social traffic to all corporate websites and 50 percent of the social traffic to B2B websites and blogs. Since inbound marketing can save up to 62 percent of the marketing budget, LinkedIn also emerges as a cost-effective platform. 

To drive traffic to your website, blog, or podcast, you need to place backlinks and calls-to-action (CTAs) within various LinkedIn Pages. Backlinks are links to your webpages outside social media and CTAs are messages that encourage users to take an action, i.e. click on your backlink.

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The power of practice

When you try something new and keep at it, you have no idea how good you can get. You can get really good, even if you think you are terrible right now.

Talent matters only to some extent. Most routes can be successfully followed if you're willing to put in the time.

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