The Lure Of The Game

• App makers are infusing game mechanics and game experiences with their products to add a level of thrill and instant gratification(with variable rewards) and make the experience similar to a slot machine.
• This helps increase engagement levels and people can save money while enjoying a game-like thrill.

Social media, fitness, education, crowdfunding, employee training and even social credit systems now deploy gamification enhancements to lure more and more people.