Feel Good Chemicals In The Brain

Gamification works on our motivational levels, satisfying our psychological needs, and providing us with a sense of reward.

The brain goes in a ‘neurologic immersion’ state where we crave more ‘variable rewards’ that are unpredictable, emotionally charged and engaging.

Example: Scratching a virtual scratch card after making a payment and winning a small cashback releases feel-good neurotransmitters inside the brain, like oxytocin and dopamine.