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The UX design process typically follows an approach similar to a design thinking, which consists of five basic phases:
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Lean UX is a technique used when working on projects where the Agile development method is used.
When development is rapid, there's not enough time to use traditional UX techniques. Fundamentally, all forms of UX aim to deliver a great user experience, but a Lean UX differs...
A conversion path is a process by which an anonymous website visitor becomes a known lead. It sounds simple enough, but creating an effective conversion path requires a clear understanding of your target audience and their needs.
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Inbound marketing requires you to create remarkable content they'll want to trade their contact information for. From there, those leads turn into opportunities, who turn into customers and even promoters.Conversions are a big deal. So how can you optimize yours? By creating conversion paths optimized to most effectively convert your ideal visitors into leads.
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