Fundamental Business Processes

Digital marketing: Digital marketers use their skills in online marketing channels, such as search engine optimization (SEO), social media marketing, and email marketing, to promote products and services online. They are in high demand by companies of all sizes.

Sa...

The sales process moves from cold leads → to warm opportunities → to hot deals. Prospecting is what happens in-between.

• Sales and marketing source leads. Leads are unqualified prospects and come from marketing or sales.
• Sales qualify leads into pro...

The old product roll-out process is totally wrong for startups. That process is appropriate when customers are known and the market is well-defined. This is often not the case for startups. Customer development, then, is very important for startups, and there are a number of phases in the fra...