The central premise of brand strategist and best-selling marketing author Bernadette Jiwa’s Meaningful: The Story of Ideas That Fly is “the Story Strategy,” a blueprint for building products that prioritizes the needs and desires of end users.
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Venture capitalist and Kleiner Perkins chairman John Doerr has been helping entrepreneurs succeed for almost 40 years. Doerr has long championed the concept of OKR — objectives and key results — and distills much of his knowledge and experience into his fascinating book, Measure What Matters.
Many product managers will be intimately familiar with the perils of “the build trap” — the practice of focusing exclusively on output rather than outcomes by releasing one feature after another instead of focusing on the needs and desires of the user.
Far too many companie...
Nir Eyal’s keen understanding of user psychology is what makes hooked such a compelling read.
Hooked introduces the reader to broader topics about what Eyal calls “behavioral design” before illustrating those concepts with Real-World examples.
There’s a world of difference between product management and product leadership, and it’s this critical difference that forms the basis of Richard Banfield, Martin Eriksson, and Nate Walkingshaw’s Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams.
As one of Silicon Valley’s most respected experts on product development in tech and as the founder of the Silicon Valley Product Group, Marty Cagan knows more than a thing or two about product.
This book, originally published more than a decade ago and recently updated for a second editio...
Product managers rely on data to make decisions, secure buy-in from stakeholders, and tell the story of their products. But as important as statistical analysis can be in product management, it’s all too easy to overlook what the data is really telling us.
That’s why Charles Wheelan’s Nake...
Andreessen Horowitz cofounder Ben Horowitz’s book, The Hard Thing About Hard Things, became an overnight best seller upon its release back in 2014.
The world of technology has changed dramatically since the book’s first edition, but Horowitz’s seminal book is still one of the best ...
The idea behind Jake Knapp, John Zeratsky, and Braden Kowitz’s best-selling book is simple: Build better products, faster.
They propose a an agile methodology called sprint.
The halo effect is the tendency to apply positive or negative characteristics of a whole to each of its constituent parts.
For product managers, the halo effect can be particularly dangerous; if a project succeeds, it’s because the strategy, execution, and leaders...
The best product managers not only want to create products for their users; they also want to empower users to solve their problems and make their lives better — and Kathy Sierra’s Badass: Making Users Awesome is an actionable, hands-on blueprint on how to do just that.
Alex Gofman and Howard Moskowitz’s book is centered on a principle the authors call rule-developing experimentation, or RDE.
Design is arguably the most important aspect of contemporary product development. Although many product managers have a solid grasp on the fundamentals of good design, cultivating a deeper understanding of how and why good design works is critical for product managers who want to create better pr...
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In the long run, every market becomes a two-horse race.
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Brands, businesses, movements, products, and services succeed by bringing meaningful change to people. There is a life and a way of being before the product or service existed, and a life and a way of being after it.
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It ensures that the needs and wants of your customer remain front and center as you develop products and services and make plans to bring those ideas to life.
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