Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them - Deepstash
How to Sell Anything

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Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

Alex Gofman and Howard Moskowitz’s book is centered on a principle the authors call rule-developing experimentation, or RDE.

32

64 reads

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Measure What Matters

Measure What Matters

Venture capitalist and Kleiner Perkins chairman John Doerr has been helping entrepreneurs succeed for almost 40 years. Doerr has long championed the concept of OKR — objectives and key results — and distills much of his knowledge and experience into his fascinating book, Measure What Matters.

31

81 reads

Escaping the Build Trap: How Effective Product Management Creates Real Value

Escaping the Build Trap: How Effective Product Management Creates Real Value

Many product managers will be intimately familiar with the perils of “the build trap” — the practice of focusing exclusively on output rather than outcomes by releasing one feature after another instead of focusing on the needs and desires of the user.

Far too many companie...

29

49 reads

Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

Nir Eyal’s keen understanding of user psychology is what makes hooked such a compelling read. 

Hooked introduces the reader to broader topics about what Eyal calls “behavioral design” before illustrating those concepts with Real-World examples.

36

338 reads

Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

There’s a world of difference between product management and product leadership, and it’s this critical difference that forms the basis of Richard Banfield, Martin Eriksson, and Nate Walkingshaw’s Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams.

30

48 reads

Inspired: How to Create Tech Products Customers Love

Inspired: How to Create Tech Products Customers Love

As one of Silicon Valley’s most respected experts on product development in tech and as the founder of the Silicon Valley Product Group, Marty Cagan knows more than a thing or two about product. 

This book, originally published more than a decade ago and recently updated for a second editio...

36

210 reads

Naked Statistics: Stripping the Dread from the Data

Naked Statistics: Stripping the Dread from the Data

Product managers rely on data to make decisions, secure buy-in from stakeholders, and tell the story of their products. But as important as statistical analysis can be in product management, it’s all too easy to overlook what the data is really telling us. 

That’s why Charles Wheelan’s Nake...

30

127 reads

Meaningful: The Story of Ideas That Fly

Meaningful: The Story of Ideas That Fly

The central premise of brand strategist and best-selling marketing author Bernadette Jiwa’s Meaningful: The Story of Ideas That Fly is “the Story Strategy,” a blueprint for building products that prioritizes the needs and desires of end users.

32

72 reads

The Hard Thing about Hard Things: Building a Business When There Are No Easy Answers

The Hard Thing about Hard Things: Building a Business When There Are No Easy Answers

Andreessen Horowitz cofounder Ben Horowitz’s book, The Hard Thing About Hard Things, became an overnight best seller upon its release back in 2014. 

The world of technology has changed dramatically since the book’s first edition, but Horowitz’s seminal book is still one of the best ...

31

110 reads

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

The idea behind Jake Knapp, John Zeratsky, and Braden Kowitz’s best-selling book is simple: Build better products, faster.

They propose a an agile methodology called sprint.

31

72 reads

The Halo Effect . . . and Eight Other Business Delusions That Deceive Managers

The Halo Effect . . . and Eight Other Business Delusions That Deceive Managers

The halo effect is the tendency to apply positive or negative characteristics of a whole to each of its constituent parts.

For product managers, the halo effect can be particularly dangerous; if a project succeeds, it’s because the strategy, execution, and leaders...

30

37 reads

Badass: Making Users Awesome

Badass: Making Users Awesome

The best product managers not only want to create products for their users; they also want to empower users to solve their problems and make their lives better — and Kathy Sierra’s Badass: Making Users Awesome is an actionable, hands-on blueprint on how to do just that.

31

100 reads

Beautiful Evidence

Beautiful Evidence

Design is arguably the most important aspect of contemporary product development. Although many product managers have a solid grasp on the fundamentals of good design, cultivating a deeper understanding of how and why good design works is critical for product managers who want to create better pr...

33

140 reads

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How to know what people want

We may know how to make things but making things are not the hard part. What is hard is figuring out what people want and how to earn trust and attention.

  • People don't know what they want. It took someone to make a...

People believe what they want to believe

  • Everyone has a model in their head of how they think the world works. That model is built mostly from what you've experienced and what people you trust have told you. But everyone has different experiences and a different set of people, leading to different models.
  • We also believe ...

How to get started

At first, do not start with a large team or a significant budget. Instead, pick a few small projects where success can be shown and use them for training people on how to plan uncertain projects with a discovery-driven approach.

  • It means planning via checkpoints,

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