What An Audience Actually Is
Your audience isn’t the number of people who consume a particular creation, but rather the number of people you can count on to consume your NEXT creation.
Without a CONNECTION to your fans, you have no ability to ensure they will see your NEXT creation — which is ultimately what matters and why it’s a more accurate way to measure your audience.
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The Audience Is Everything
Before speaking, take into account the following:
- Age, gender and race of the audience.
- The number of people listening to you.
- Their reason for coming and their expectations.
- The kind of occasion for which the speech is happening.
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Living In The World Of "Good Enough"
The reason that most people don’t possess extraordinary physical capabilities isn’t because they don’t have the capacity for them, but rather because they’re satisfied to live in the comfortable rut of homeostasis and never do the work that is required to get out of it.
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