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What An Audience Actually Is
Your audience isn’t the number of people who consume a particular creation, but rather the number of people you can count on to consume your NEXT creation.
Without a CONNECTION to your fans, you have no ability to ensure they will see your NEXT creation — which is ultimately what matters and why it’s a more accurate way to measure your audience.
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The 6 Elements Of Audience Growth
- Audience Identification. You can’t grow your audience until you decide who you want to be in your audience.
- Content Creation. Your content is the gas that fuels your audience growth.
- Content Optimization. You also must optimize that content to ensure you get the most out of it.
- Content Distribution and Promotion. Once your content’s optimized, it’s ready to be unleashed on the world.
- Audience Conversion
- Audience Activation. This means figuring out ways to get your existing audience to consume and share your content as well as developing strategies to get your audience to spread the word.
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IDEAS CURATED BY
Laura Graham's ideas are part of this journey:
Learn more about marketingandsales with this collection
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