Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Beyond Google And FB
Native ad networks are the best places to start running Crypto campaigns. If you want to scale, you need to think horizontally. If you have a successful Promo and you really want to scale, think horizontally. If you want to scale, you need to think beyond the reaches of Google and Facebook. If you want to scale, you need to think beyond the reaches of Google and Facebook. If you want to scale, you need to think beyond the reaches of Google and Facebook.
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Ways To Diversify
An expansive approach to diversity grants us a larger level of protection against the shifting demands of advertising compliance.
Amp Up Your Channels
Benefit From Multiple Accounts
Get Creative With Creative
Cover...
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The Slap To Advertisers
Google’s latest slap seems to involve ad claims with a tone of “fear” and “greed,” particularly with results claims (even with back up!). While the ad disapprovals are not entirely restricted to crypto-related campaigns, we suspect bitcoin and crypto-related ads have been the catalyst for this cr...
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Think horizontally
Rather than pushing all your ad spend and efforts into the same creative, come up with a new approach. An angle that winds up in the same place, but speaks to a new audience.
We love the “fear” and “greed” angles… but as you probably know, ad platforms take issue with them.
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Crypto Ad-mageddon: 4 Things You Need To Do Before The Next Ad Crackdown
Google began to apply a very strict interpretation of their "misleading content" policy (without any warning to advertisers!). This sudden change in policy earned many companies a harsh slap. Following the steps below, you can help Sidestep (or even avoid) ad suspensions when Google and Facebook ...
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Other curated ideas on this topic:
Self-signaling
Your actions provide a signal to you of the type of person you are.
Your actions demonstrate what you really believe: If you wake up early and go running, you’ll think to yourself, I’m the kind of person that wakes up early and goes running.
Share content at the right time
To increase your authority on the hottest social networks, such as Facebook and Instagram, you need a solid posting strategy.
This starts and ends with the right times to share your content.
You do not want to post about your new data-packed case study if your audience is sleeping. ...
Walled Garden vs. Open Web
The walled garden ecosystem is growing rapidly as big players such as Amazon anf Facebook erect walls to protect their data and assets. Walled garden are disruptive to the future of data-driven advertising because they block the gathering of data from any outside advertisers.
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