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How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Think horizontally
Rather than pushing all your ad spend and efforts into the same creative, come up with a new approach. An angle that winds up in the same place, but speaks to a new audience.
We love the “fear” and “greed” angles… but as you probably know, ad platforms take issue with them.
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MORE IDEAS ON THIS
Ways To Diversify
An expansive approach to diversity grants us a larger level of protection against the shifting demands of advertising compliance.
Amp Up Your Channels
Benefit From Multiple Accounts
Get Creative With Creative
Cover...
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The Slap To Advertisers
Google’s latest slap seems to involve ad claims with a tone of “fear” and “greed,” particularly with results claims (even with back up!). While the ad disapprovals are not entirely restricted to crypto-related campaigns, we suspect bitcoin and crypto-related ads have been the catalyst for this cr...
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Crypto Ad-mageddon: 4 Things You Need To Do Before The Next Ad Crackdown
Google began to apply a very strict interpretation of their "misleading content" policy (without any warning to advertisers!). This sudden change in policy earned many companies a harsh slap. Following the steps below, you can help Sidestep (or even avoid) ad suspensions when Google and Facebook ...
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Beyond Google And FB
Native ad networks are the best places to start running Crypto campaigns. If you want to scale, you need to think horizontally. If you have a successful Promo and you really want to scale, think horizontally. If you want to scale, you need to think beyond the reaches of Google and Facebook. If yo...
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The right balance
We dream of being idle but simultaneously feel that we want to do something.
Strategic idleness is an art and difficult to manage. We fear boredom that might come with idleness. Boredom points to the meaninglessness of life and provokes uncomfortable thoughts and feelings that we would ...
The Edge Of Uncertainty
- Most people do not like to be in uncertain situations.
- Instead of an uncomfortable conversation, we would like to let the bad situation be as it is.
- Instead of doing something challenging and creative, we would rather be obscure.
- When things overwhelm us, we would...
Pick your battles
Getting along with difficult people is not the same as justifying or turning a blind eye to what is unacceptable, such as bullying or discrimination. But if they’re simply rubbing you up the wrong way, offering viewpoints that are different to your own, or holding fast to an issu...
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