Hedonic adaptation

It is the tendency to go back to your normal level of happiness after a positive or a negative event.

We work toward a promotion or a specific number of followers on Twitter because we think it will make us happy. But when we reach our goals, we are satisfied for a short t...

It explains our tendency as human beings to chase happiness, only to return back to our original emotional baseline after getting what we want. 

We run on a hedonic treadmill, and get nowhere, despite exerting massive effort along the way.

When we obtain our desires, needs and wants, we quickly get accustomed to it, taking those shiny toys for granted, and easily getting bored with them. We mistakenly look for happiness in this hedonic adaptation, a thirst that never gets quenched.

Short bursts ...