What the Benjamin Franklin Effect is

A person who voluntarily does you a favor is more likely to do you another favor than if they had received a favor from you. 

It means that you grow to like people for whom you do favors for and dislike people you harm.

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How You Can Use the Counterintuitive Genius of the Benjamin Franklin Effect to Your Advantage

How You Can Use the Counterintuitive Genius of the Benjamin Franklin Effect to Your Advantage

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