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How You Can Use the Counterintuitive Genius of the Benjamin Franklin Effect to Your Advantage
A person who voluntarily does you a favor is more likely to do you another favor than if they had received a favor from you.
It means that you grow to like people for whom you do favors for and dislike people you harm.
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Key Ideas
Suggests that holding 2 or more contradictory beliefs at the same time causes people to experience mental discomfort, which manifests as psychological stress.
And people will always seek to minimize their cognitive dissonance and the discomfort it creates.
The Benjamin Franklin effect has generally been explained using cognitive dissonance theory.
Essentially, this means that when someone does you a favor, they need to be able to justify...
The Benjamin Franklin effect has generally been explained using cognitive dissonance theory.
Essentially, this means that when someone does you a favor, they need to be able to justify it to themself, in order to avoid the cognitive dissonance that might occur from doing something nice for someone that they dislike.
Is a psychological phenomenon that causes us to like someone more after we do that person a favor: We justify our actions to ourselves, that we did them a favor because we liked them.
But the reverse effect is also true - we come to hate our victims, which helps to explain wartime atrocities.
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Key Ideas
A psychological phenomenon that causes people to like someone more after they do them a favor, especially if they dislike the helped person.
You can use it to benefit and protect yourself when interacting with others.
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Key Ideas
If you want to intrigue and influence people, you have to get their dopamine pumping.
A great way to do that is by having excellent conversation starters handy: “What was the best part of your day and what was the worst part of your day?” and “What personal passion project are you currently working on right now?”
Become genuinely interested in other people. A great way to do this is to ask them open-ended questions.
Everyone wants to be liked, loved and accepted. When you fulfill that need for others, you are perceived as being influential.
When you manifest powerful body language, you are seen as more influential.
The head is held high, the arms are loose, the shoulders are set back and the chest is out. Confident body language not only affects the way others see you but also the way you see yourself.