What the Benjamin Franklin Effect is

A person who voluntarily does you a favor is more likely to do you another favor than if they had received a favor from you.

It means that you grow to like people for whom you do favors for and dislike people you harm.

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Applying The Benjamin Franklin Effect

Ask for help when you need it, but not too often.

If you reach a roadblock during a negotiation, ask the investor or negotiating party for a favor and give them a reason to come back to you. This will help you reopen the discussion, and give them a perceived sense of power yo...

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How You Can Use the Counterintuitive Genius of the Benjamin Franklin Effect to Your Advantage

entrepreneur.com

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Charlie

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I salute those people who smile despite all of their problems.

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The Benjamin Franklin Effect

A psychological phenomenon that causes people to like someone more after they do them a favor, especially if they dislike the helped person.

You can use it to benefit and protect yourself when interacting with others.

Using The Benjamin Franklin Effect

Remember that the favor matters more than its scope. In most cases, the increase in rapport comes from the fact that the other person does you a favor.
Use reciprocity, by performing a small favor shortly before asking for one.
After asking for a favor, perfo...

How the Benjamin Franklin effect works

The Benjamin Franklin effect has generally been explained using the cognitive dissonance theory.

Essentially, this means that when someone does you a favor, they need to be able to justify it to themself, in order to avoid the cognitive dissonance that might occur from doi...

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