“The great storytellers have an unfair competitive advantage.”
BILL GURLEY
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Comparative Advantage vs. Competitive Advantage
When a company is at a better position to provide strong value to the customer, it is said to be at a competitive advantage.
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Stage Effect
This an unfair advantage to famous speakers, whenever they get on the stage they get a huge amount of attention from the audience without saying anything. But for new speakers, they have to earn it.
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Most people won’t make an extraordinary effort. They’ll make an ordinary effort. The only competitive advantage comes from having people who will make an extraordinary effort.
FRANK SLOOTMAN
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