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Bill Gurley

“The great storytellers have an unfair competitive advantage.”

BILL GURLEY

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Storytelling is a must-have leadership skill

Leadership is the art of inspiring others to make a story come true. Therefore, if you’re leading people, you’re telling them a story — by definition. 

Of course, your story might not be connecting as deeply as you’d like, and that’s why leaders benefit from becoming better storytellers. 

56

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Leadership stories

The core leadership story is a pitch: Come with me to the Promised Land.

50

637 reads

Integrating storytelling into one’s leadership style

Very literally, leadership is storytelling and leaders are storytellers. A lot goes into building an effective strategic narrative and aligning everyone around it. Start by asking:

  • Whose lives, primarily, are you out to change?
  • What’s at stake (for them) if you succeed or fail?
  • What does the Promised Land look like?
  • What are the obstacles to reaching the Promised Land, and how will you help overcome them?
  • What evidence can you offer that you can really make the story come true?

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CURATED BY

kimbchav

Sports development officer

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