Forget about your f**king logo. Nobody cares.
Logos can make people aware of your brand and help with discovery. But they can’t tell your customers who you really are unless you build meaning into them. Your brand is the experience your customers have and then tell their friends about.
Despite their demanding presence, your logo is not your brand. Your brand is the experience your customers have and then tell their friends about. Despite their demanding presence, your logo is not your brand. Your brand is not the experience your customers have and then tell their friends about.
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