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How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Logos can make people aware of your brand and help with discovery. But they can’t tell your customers who you really are unless you build meaning into them. Your brand is the experience your customers have and then tell their friends about.
Despite their demanding presence, your logo is not your brand. Your brand is the experience your customers have and then tell their friends about. Despite their demanding presence, your logo is not your brand. Your brand is not the experience your customers have and then tell their friends about.
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Great brands are built from the inside out. Staff engagement is built into the process, not an Afterthought. When your staff are on board, the task of delivering a customer experience which reflects your brand purpose is a much easier one. If your staff don’t live and breathe your brand every day...
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Marketing has traditionally been the custodian of the brand. But Decentralisation is key to making a great brand.
If only one department owns and controls the brand, then other departments simply don’t think about the brand because they have no attachment to it.
A shared p...
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“Why do I get out of bed every morning and go to work?”
That’s what your brand should be built around.
Great brands are built around a strong belief system and are driven by values. Take a quick look at Nike. Phil Knight had a vision that if everyone went for a run j...
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You can achieve more than just making your existing consumers stay longer. A customer service video increases your chances of gaining new customers.
When they have an excellent customer service experience, 38% of consumers want to tell their friends about it. Unsatisf...
You have to get out of the building to discover: How well you understand the customers’ problem, how important the problem is to the customers, and exactly how many customers are talking about it, if the customers care enough about it to tell the...
Long ago, a great user experience design was enough to give an edge. If something was easy to use or functioned well, it was enough to get people excited.
Now, your brand is far more important. Branding in the traditional sense is not enough. Branding is not a logo, your n...
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