Forget about your f**king logo. Nobody cares. - Deepstash
7 days with Seth Godin

Learn more about marketingandsales with this collection

How to develop a growth mindset

How to think creatively and outside the box

How to embrace change

7 days with Seth Godin

Discover 31 similar ideas in

It takes just

5 mins to read

Forget about your f**king logo. Nobody cares.

Forget about your f**king logo. Nobody cares.

Logos can make people aware of your brand and help with discovery. But they can’t tell your customers who you really are unless you build meaning into them. Your brand is the experience your customers have and then tell their friends about. 

Despite their demanding presence, your logo is not your brand. Your brand is the experience your customers have and then tell their friends about. Despite their demanding presence, your logo is not your brand. Your brand is not the experience your customers have and then tell their friends about.

3

5 reads

MORE IDEAS ON THIS

Avoiding partial buy-in

Great brands are built from the inside out. Staff engagement is built into the process, not an Afterthought. When your staff are on board, the task of delivering a customer experience which reflects your brand purpose is a much easier one. If your staff don’t live and breathe your brand every day...

2

1 read

It’s time to share the load

Marketing has traditionally been the custodian of the brand. But Decentralisation is key to making a great brand.  

If only one department owns and controls the brand, then other departments simply don’t think about the brand because they have no attachment to it.

A shared p...

2

4 reads

Brand should have a vision

Brand should have a vision

“Why do I get out of bed every morning and go to work?”

That’s what your brand should be built around.

Great brands are built around a strong belief system and are driven by values. Take a quick look at Nike. Phil Knight had a vision that if everyone went for a run j...

3

2 reads

CURATED FROM

CURATED BY

barbarakenne

Designer of multimedia

Related collections

More like this

Gaining New Customers

You can achieve more than just making your existing consumers stay longer. A customer service video increases your chances of gaining new customers.

When they have an excellent customer service experience, 38% of consumers want to tell their friends about it. Unsatisf...

Testing Customer Problems

You have to get out of the building to discover: How well you understand the customers’ problem, how important the problem is to the customers, and exactly how many customers are talking about it, if the customers care enough about it to tell the...

How modern marketing works

How modern marketing works

Long ago, a great user experience design was enough to give an edge. If something was easy to use or functioned well, it was enough to get people excited.

Now, your brand is far more important. Branding in the traditional sense is not enough. Branding is not a logo, your n...

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates