Customer Discovery
Customer Discovery “is all about questioning your core business assumptions.” (Brant Cooper, author of The Lean Entrepreneur)
Performed correctly, Customer Discovery is a customer-centric, scientific process that puts evidence behind an assumed product-market fit:
- Observing and defining a phenomenon (problem or market need)
- Developing a hypothesis about a solution to the problem (business idea)
- Conducting an experiment to test the hypothesis (getting “out of the building”)
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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Customer Discovery Hypotheses
Different kinds of hypotheses reflect different stages of your Customer Discovery journey:
- Problem Hypothesis: Validate the problem you’re looking to solve. Is it an actual problem? What’s the scope of it? Why does the problem exist?
- Solution Hypothesi...
The 4 Steps of Customer Discovery
- Define a Hypothesis: Form a hypothesis that defines both the problem & the solution. A way to frame this is to fill in the following sentence: My idea solves [insert problem] by [insert solution].
- Define Your Assumptions: In the hypothesis, ...
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