Customer Discovery “is all about questioning your core business assumptions.” (Brant Cooper, author of The Lean Entrepreneur)
Performed correctly, Customer Discovery is a customer-centric, scientific process that puts evidence behind an assumed product-market fit:
Customer Discovery questions are open-ended & nonspecific. You are letting the customer lead the conversation & tell you about their struggle. Example questions:
Pay attention to the words, attitude or tone of voice. They can reveal huge insights.
Different kinds of hypotheses reflect different stages of your Customer Discovery journey:
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