Innovation for addressing a new demand for a sustained period

Trendsetter: Developing entirely new products or services that will continue to be in high demand post-pandemic.

• The U.S., Massachusetts General Hospital (MGH) began a new effort to offer telemedicine appointments during the pandemic. 
• Doctors and nurses were required to learn how to use this new technology, develop new skills for providing care, and implement new routines to satisfy the emergent demand.
• Competitive advantage by improving the user experience, reducing overhead, and satisfying its health customers by offering patients more flexibility in scheduling appointments.