Innovation for addressing a new demand for a sustained period - Deepstash

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Innovation for addressing a new demand for a sustained period

Trendsetter: Developing entirely new products or services that will continue to be in high demand post-pandemic.

  • The U.S., Massachusetts General Hospital (MGH) began a new effort to offer telemedicine appointments during the pandemic. 
  • Doctors and nurses were required to learn how to use this new technology, develop new skills for providing care, and implement new routines to satisfy the emergent demand.
  • Competitive advantage by improving the user experience, reducing overhead, and satisfying its health customers by offering patients more flexibility in scheduling appointments.

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Adapters: Deliver the same products or services but likely with fewer resources

  • Companies are often more attuned to using the traditional innovation process, which allows them to address a known problem with more strategic control and direction. 
  • The coronavirus crisis has shown that it’s important for organizations and leaders to become more comfortable with un...

The Optimiser: Reconfigure resources to satisfy existing sustained customer demand, by increasing the efficiency by which they deliver these products and services.

Organisations face 3 types of challenges during a pandemic:

Trailblazer: Use existing resources to solve new problems they had never tackled before. 

  • Anchor their processes on the constraints of the solution rather than the clarity of the problem.
  • focusing on a narrow set of resources within the business, asking users how their products could be useful in new ways, 
  • Iterating through several open-ended domains until a clea...

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