Innovation for addressing a new demand for a temporary period
Trailblazer: Use existing resources to solve new problems they had never tackled before.
- Dyson, a company famous for innovation, saw that the world needed more medical equipment during the pandemic and recognized that it could produce ventilators.
- Dyson developed an entirely new ventilator design — one that could actually be produced at a fraction of the cost of previous designs due to limitations in resources.
- Alcohol distilleries producing hand sanitiser, fashion brands producing masks,
- Pharmaceutical companies repurposing drugs to alleviate COVID-19 symptoms.
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Innovation for addressing a pre-existing demand for a temporary period
Adapters: Deliver the same products or services but likely with fewer resources
- Restaurants creating outdoor dining and consumer-goods
- Reckitt Benckiser ramping up production of Lysol disinfectant spray to keep up with global demand
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Innovation for addressing a new demand for a sustained period
Trendsetter: Developing entirely new products or services that will continue to be in high demand post-pandemic.
- The U.S., Massachusetts General Hospital (MGH) began a new effort to offer telemedicine appointments during the pandemic.
- Doctors and nurses were r...
Innovation for addressing a pre-existing demand for a sustained period
The Optimiser: Reconfigure resources to satisfy existing sustained customer demand, by increasing the efficiency by which they deliver these products and services.
- Ikea, which had previously invested in augmented reality to help customers choose furniture without physi...
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