Gaming studios embracing blockchain’s potential

Gaming studios have been quick to embrace microtransactions as a way of monetizing their content and creating additional revenue streams to maximize profitability and increase CLV (Customer Lifetime Value) against spend like development costs and CAC (Customer Acquisition Costs).

“Thanks to NFTs and the safety of transactions, the blockchain can basically create a new economy. It’s a gold mine that remains relatively untapped for gaming companies.”

There are key factors that need to be addressed from the beginning, one of which is the smart contract security and the keys of the user.