Building The Blockchain Gaming Industry: Industry Voices Share Their Perspectives - Deepstash
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The Brave New World

When global gaming behemoth Ubisoft announced it had partnered with the Paris-based Nomadic Labs to become a corporate baker on the Tezos network, it was a clear signal that blockchain’s uses within gaming is set for an exciting new chapter.

the gaming sector has shown a burgeoning interest in NFTs and its applications within games to engage, reward, and create value for gamers.

“When it comes to gaming, I think we have been able to identify use cases that are clear and pertinent for the industry. But (sic), I think that the exploration continues. At least that’s what we see on Tezos”

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“There’s a lot of talk regarding secondary markets in gaming, for example facilitating the exchange of skins or special artifacts. There’s also the notion of having special editions of some items in some games.

But I think that NFTs intrinsically are tied with the adoption of blockchain. Later adopters won’t necessarily understand the realm of NFTs."

"We want to see NFTs create completely new patterns – new usage – within gaming. If we can make them fun and then use them as an intrinsic part of gameplay, that would be a win.” – said Panyasiri.

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Early adoption is a key to future growth

As with all new technologies, having a dedicated and numerous base of early adopters is essential to ensuring the success of any platform, app, or game. Early adopters are often the most vocal advocates of a new game and assist in creating the viral momentum needed to outpace churn.

It’s because you’re trying to attract the early adopters, and you need to create a base. Until you get a minimum volume, then nobody wants to play your game. If you have enough early adopters to show you the way, then you can work on the bigger mass.”  – said Panyasiri.

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Gaming studios embracing blockchain’s potential

Gaming studios have been quick to embrace microtransactions as a way of monetizing their content and creating additional revenue streams to maximize profitability and increase CLV (Customer Lifetime Value) against spend like development costs and CAC (Customer Acquisition Costs).

“Thanks to NFTs and the safety of transactions, the blockchain can basically create a new economy. It’s a gold mine that remains relatively untapped for gaming companies.”

There are key factors that need to be addressed from the beginning, one of which is the smart contract security and the keys of the user.

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Decentralized governance, the ultimate player feature

some games could spawn new, professional player economies, where players ‘play to earn’ and have a level of control over a game’s updates and evolution.

If you create these economies around games, with the blockchain, there is the potential to provide some kind of decentralized governance.

players could earn tokens, and then they could have control of the future of the game(s) they’re earning income from. That could be an interesting option for the future of gaming and what blockchain could bring to it

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Generational shift

the game players of today have grown up with free-to-play gaming ecosystems where goods are offered and traded freely and users’ gift items they intrinsically see as having value to other people.

“It goes to free-to-play and how there’s a generational shift in how our kids, who are born using mobile and tablet devices and are born into buying free-to-play items and virtual items, are now thinking.

They are not wondering ‘is it a physical good? Is there value to it?’ They already accept that virtual items have value and they’ve been spending to acquire them.”

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CURATED BY

decebaldobrica

#engineering, #machinelearning and #crypto

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