Generational shift

the game players of today have grown up with free-to-play gaming ecosystems where goods are offered and traded freely and users’ gift items they intrinsically see as having value to other people.

“It goes to free-to-play and how there’s a generational shift in how our kids, who are born using mobile and tablet devices and are born into buying free-to-play items and virtual items, are now thinking.

They are not wondering ‘is it a physical good? Is there value to it?’ They already accept that virtual items have value and they’ve been spending to acquire them.”