How to Do Market Research
- Define your buyer persona.
- Identify a persona group to engage.
- Prepare research questions for your market research participants.
- List your primary competitors.
- Summarize your findings.
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Why do market research?
Market research allows you to meet your buyer where they are, & understand your buyer's problems, pain points, & desired solutions. You can then market your service to appeal to them.
Market research also provides insight into :
- Where your target audience & current customers cond...
Discover / Research
- Try to question the brief or your initial question by challenging every part. List as many elements as you can, find characteristics, define areas of interest. List places, people, experiences that are related and can be explored.
- Cluster your findings
Primary vs. Secondary Research
Primary Research
- Exploratory Primary Research: It is concerned with potential problems that would be worth tackling.
- Specific Primary Research: It is used to dive into opportunities the business has already identified as impo...
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