How to Do Market Research - Deepstash
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How to Do Market Research

  1. Define your buyer persona.
  2. Identify a persona group to engage.
  3. Prepare research questions for your market research participants.
  4. List your primary competitors.
  5. Summarize your findings.

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What is market research?

What is market research?

You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audienc...

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Primary vs. Secondary Research

Primary Research

  1. Exploratory Primary Research: It is concerned with potential problems that would be worth tackling.
  2. Specific Primary Research: It is used to dive into opportunities the business has already identified as impo...

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Why do market research?

Market research allows you to meet your buyer where they are, & understand your buyer's problems, pain points, & desired solutions. You can then market your service to appeal to them.

Market research also provides insight into :

  • Where your target audience & current customers cond...

84

177 reads

Types of Market Research

  1. Interviews
  2. Focus Groups
  3. Product/ Service Use Research
  4. Observation-Based Research
  5. Buyer Persona Research
  6. Market Segmentation Research
  7. Pricing Research
  8. Competitive Analysis Research
  9. Customer Satisfaction and Loyalty Research

81

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CURATED FROM

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phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

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More like this

Why do market research?

Market research allows you to meet your buyer where they are, & understand your buyer's problems, pain points, & desired solutions. You can then market your service to appeal to them.

Market research also provides insight into :

  • Where your target audience & current customers cond...

Discover / Research

  • Try to question the brief or your initial question by challenging every part. List as many elements as you can, find characteristics, define areas of interest. List places, people, experiences that are related and can be explored.
  • Cluster your findings

Primary vs. Secondary Research

Primary Research

  1. Exploratory Primary Research: It is concerned with potential problems that would be worth tackling.
  2. Specific Primary Research: It is used to dive into opportunities the business has already identified as impo...

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