Define your goals
Any content strategy requires setting goals. For example, your goals may be creating brand awareness or increasing the size of your subscriber audience.
The SMART goals framework can be helpful.
- Specific. Goals should be clear.
- Measurable goals allow you to track the performance of your content.
- Attainable. Goals should be achievable.
- Relevant. The goal should align with other company goals.
- Time-bound. Set specific dates for achieving your goals.
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