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Determine Your Material Issues

The next step of goal-setting is to identify your material issues: the areas that matter most to stakeholders and where your company can deliver the most impact through its operations, products, and services.

Conducting a materiality assessment can define your company’s core issues and can be done either in-house or through a third party.

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Create a System of Implementation and Accountability

  • Achieving corporate responsibility goals requires consistent effort and collaboration across an organization. 
  • Working toward a waste reduction goal may require your facilities managers to assess waste management contracts, your procurement teams to buy fewer disposable products, and...

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Your CSR Strategy

Your CSR Strategy

As more companies commit to adopting CSR strategies that address environmental and social issues, it’s becoming more important than ever for these strategies to be goal-driven, ambitious yet achievable, and authentic.

Outlined below are six tips for companies to develop this kind of CSR s...

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Establish Your Goal Framework

Once you determine your specific goals and ensure they align with employee, customer, investor, and executive priorities, you’ll want to establish a framework that organizes and communicates the goals in a memorable, effective way. One approach is to organize goals into a broad framework around a...

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Deliver Transparent Reporting

When developing a communications plan to announce a corporate responsibility strategy and goals, focus on three principles: honesty, transparency, and repetition. Be honest about where your company and industry have come up short, whether that’s workforce diversity or greenhouse ...

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Get Buy-in From Your Executives

  • Getting buy-in from your CEO and executives before developing a strategy will ensure it reflects your company’s highest priorities. 
  • Executive support of the strategy will communicate its importance to employees and other stakeholders. 
  • The executive support will also help fa...

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Align Goals to Company Values & Culture

After determining the broader material issues, an important next step in goal-setting is to discuss how to approach these issues in a way that is authentic to your company’s purpose, values, brand, and culture. Assemble a diverse, cross-functional, and global team for this exercise, and ask yours...

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