Events + Thoughts = Emotions

We get stuck in our emotions due to our spiralling mind, our fixation with old ideas and behaviours, our need to be always right, perfectionism and thinking in absolute terms.

When faced with strong reactive emotion, we are usually unable to understand that our emotions ar...

Good advertising is using emptions to disrupt your rational brain, in a form of emotional inception. By associating a brand with certain emotions, you will pick the brand's product when chasing them. 

Great advertising understands that our emotions are part of a cul...

We assume outside events cause our anger or anxiety. But emotions are made by your brain as you need them. 

This means the more you know and understand emotions, the more you can influence how your brain will construct them.